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Content Ideas for Ads and Brochures When Selling Your Home

Even in this hot real estate market, selling your home requires a bit of marketing effort. Ads and brochures are important and powerful tools. So, what do you put in you're marketing materials?

Content

To the degree possible include key information in you're ad or brochure. A classified ad will contain less than a poster, which will contain less than a brochure, which may contain less than an Internet listing, etc. The key, however, is to make sure each medium contains maximum information and minimum fluff.

In general, people want to know what type home is being offered (single family house, townhouse, condo, etc.), how many bedrooms and baths it has, its general location, and the price. Obviously, you also need to include contact information so potential buyers know how to reach you.

If you have the space, a good tactic is to describe the characteristics of the house that lead you to originally purchase it.

1. Was it the location?

2. A beautiful view?

3. Neighborhood charm?

4. A school district you were seeking out?

5. Lots of storage?

6. Garage spaces for 3 cars?

7. High ceilings?

8. The style of architecture?

9. Large entertainment areas?

10. A beautiful garden?

Don't be shy. Mention the best features to set your home apart from others for sale.

A note of caution is called for here. When you mention your home's best features, don't overstate them. If your potential buyer's first emotion on actually seeing your property is disappointment, there really isn't much potential for a sale to that person. With that in mind, I wouldn't refer to a house with a garden that backed to a small farm pond as "waterfront property," nor would I call a small, city apartment with windows on an air shaft a "spacious city abode with sunny views."

Photos

Include color photos of your home whenever possible. When selling real estate, a picture really can be worth a thousand words.

When taking your photos, take lots of them. Take them from typical angles and from unusual ones, too. Cameras often like odd angles. Photos that show three walls very often seem to reduce the size of the room visually. It is often better to show only two walls with the corner slightly, or very, off center. You may want to show the same room from more than one angle. One photo may include a wall of windows and another show a fireplace in the same room. Regardless of your approach, keep in mind the photographs will give a potential buyer the first impression of your home.

Obviously, marketing is one of the key factors in selling a home. If you are creative with yours, buyers will come.

Raynor James is with http://www.fsboamerica.org - providing homes for sale by owner, "FSBO", properties. Are you thinking, "Should I sell my home?" Visit http://www.fsboamerica.org/seller.cfm to sell your home sale for free for one month.

MORE RESOURCES:

Leading Real Estate Company Announces Over $1 Billion in New ... - MarketWatch

Realtors Say Foreigners Hold Key to Real Estate Revival - FOXNews

Real Estate Market Slumps, Showhomes Soars - MarketWatch

Investment Regimes for Indian Real Estate Sector Explored - MarketWatch

Moody#39;s: Commercial real estate prices rise - CNNMoney.com

Winston amp; Strawn Continues Growth; Adds 19 Litigation, Corporate ... - MarketWatch

Architects see drop in real estate design contracts - Los Angeles Times

Target shareholder revises real estate proposal - The Associated Press

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=Tct=us/7i-0fd=Rurl=http://www.reuters.com/article/hotStocksNews/idUSTRE4AI5MH20081119cid=1271977767ei=LVolSfi9NY3I9AT636G-AQusg=AFQjCNGRk_6U9g9lXKGaUgd3AT5V5TnBAwimg src=http://news.google.com/news?imgefp=XVuA8yiQ2LIJimgurl=www.reuters.com/resources/r/%3Fm%3D02%26d%3D20081119%26t%3D2%26i%3D6876351%26w%3D192%26r%3D2008-11-19T193234Z_01_BTRE4AI1BTF00_RTROPTP_0_TARGET width=80 height=50 alt= border=1brfont size=-2Reuters/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/7-0fd=Rurl=http://www.google.com/hostednews/ap/article/ALeqM5izZJX0Q9xiHBM5Mg3-Ee1B6sI8wQD94I9R8O0cid=1271977767ei=LVolSfi9NY3I9AT636G-AQusg=AFQjCNESUJiZYxPyC97lljJavVy8Ns8kEwTarget shareholder revises breal estate/b proposal/abrfont size=-1font color=#6f6f6fThe Associated Pressnbsp;-/font nobr13 hours ago/nobr/fontbrfont size=-1Ackman unveiled a plan last month that involves creating a breal estate/b investment trust that would take ownership of the land Target owns underneath its b.../b/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/7-1fd=Rurl=http://www.bizjournals.com/twincities/stories/2008/11/17/daily25.htmlcid=1271977767ei=LVolSfi9NY3I9AT636G-AQusg=AFQjCNHzz-aX9YPP0OK4c3xPintBIDEf0QPershing revises Target land spin-off proposal/a font size=-1 color=#6f6f6fnobrBizjournals.com/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/7-2fd=Rurl=http://www.reuters.com/article/americasDealsNews/idUSTRE4AH7PD20081118cid=1271977767ei=LVolSfi9NY3I9AT636G-AQusg=AFQjCNHtLYaMRgqXMQrfD61-H2en4VwWXAPershing#39;s revised Target proposal out Wednesday/a font size=-1 color=#6f6f6fnobrReuters/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/7-3fd=Rurl=http://blogs.reuters.com/reuters-dealzone/2008/11/19/troubled-retailerackman-5-bln-reit-ipo/cid=1271977767ei=LVolSfi9NY3I9AT636G-AQusg=AFQjCNEbx60IRnGzaHBdP1AIstG4N4qytgTroubled retailer+Ackman= $5 bln REIT IPO?/a font size=-1 color=#6f6f6fnobrReuters UK/nobr/font/fontbrfont size=-1 class=pa href=http://news.google.com/news/url?sa=Tct=us/7-4fd=Rurl=http://www.guardian.co.uk/business/feedarticle/8044333cid=1271977767ei=LVolSfi9NY3I9AT636G-AQusg=AFQjCNGIPZR8ozorChxFrkCmTM9YYEcwXAnobrguardian.co.uk/nobr/anbsp;- a href=http://news.google.com/news/url?sa=Tct=us/7-5fd=Rurl=http://leapsinvestor.com/market-news/ackman-target-shares-worth-37share-726/cid=1271977767ei=LVolSfi9NY3I9AT636G-AQusg=AFQjCNGAQu1paBchtNJkmOIyhtncsMaLuwnobrLEAPSInvestor.com/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1271977767hl=ennobrall 131 news articles/nobr/a/font/div/font/td/tr/table

Commercial Real Estate Debt Index Plummets - Wall Street Journal

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/8-0fd=Rurl=http://online.wsj.com/article/SB122703851606838297.html%3Fmod%3Dgooglenews_wsjcid=1271977795ei=LVolSfi9NY3I9AT636G-AQusg=AFQjCNFQ_VEnlF9-Fummr3MKintLkWW16QCommercial bReal Estate/b Debt Index Plummets/abrfont size=-1font color=#6f6f6fWall Street Journalnbsp;-/font nobrNov 18, 2008/nobr/fontbrfont size=-1By PRABHA NATARAJAN WASHINGTON -- A commercial breal estate/b debt index plummeted Tuesday after a Credit Suisse research report warned that two loans included b.../b/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/8-1fd=Rurl=http://www.reuters.com/article/bondsNews/idUSN1933428520081119cid=1271977795ei=LVolSfi9NY3I9AT636G-AQusg=AFQjCNGmHWO9OhmLMdmlA5x98L86e_L9sQUPDATE 1-Economy, TARP conspire against commercial mortgages/a font size=-1 color=#6f6f6fnobrReuters/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/8-2fd=Rurl=http://www.bloomberg.com/apps/news%3Fpid%3D20601087%26sid%3Da7v3wNC8x9WA%26refer%3Dhomecid=1271977795ei=LVolSfi9NY3I9AT636G-AQusg=AFQjCNEAK1siZNSC0szmAezebzEwsaJsEgWestin, Promenade Commercial Mortgages Near Default (Update2)/a font size=-1 color=#6f6f6fnobrBloomberg/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/8-3fd=Rurl=http://www.reuters.com/article/marketsNews/idUSN1826572220081118cid=1271977795ei=LVolSfi9NY3I9AT636G-AQusg=AFQjCNGo9wm2pWzpXAxCemd7EHYBuDsLJgUPDATE 1-Big CMBS loans seen near default, index yields soar/a font size=-1 color=#6f6f6fnobrReuters/nobr/font/fontbrfont size=-1 class=pa href=http://news.google.com/news/url?sa=Tct=us/8-4fd=Rurl=http://online.wsj.com/article/SB122703851606838297.html%3Fmod%3Dspecial_page_campaign2008_mostpopcid=1271977795ei=LVolSfi9NY3I9AT636G-AQusg=AFQjCNFor1yyCtxL6AfCkeVRuPNgwhlGaQnobrWall Street Journal/nobr/anbsp;- a href=http://news.google.com/news/url?sa=Tct=us/8-5fd=Rurl=http://www.bloomberg.com/apps/news%3Fpid%3D20601087%26sid%3Da0GR3cE_UyEE%26refer%3Dhomecid=1271977795ei=LVolSfi9NY3I9AT636G-AQusg=AFQjCNHT7IRtOuMiiHnha0CQnBA1rNFBhQnobrBloomberg/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1271977795hl=ennobrall 31 news articles/nobr/a/font/div/font/td/tr/table

Artis Real Estate Investment Trust announces monthly cash distribution - FOXBusiness

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/9-0fd=Rurl=http://www.foxbusiness.com/story/markets/industries/finance/artis-real-estate-investment-trust-announces-monthly-cash-distribution-319904495/cid=1272287796ei=LVolSfi9NY3I9AT636G-AQusg=AFQjCNF2-I1yptIbSdCoPTXhh0LEMHLSaAArtis bReal Estate/b Investment Trust announces monthly cash distribution/abrfont size=-1font color=#6f6f6fFOXBusinessnbsp;-/font nobr8 hours ago/nobr/fontbrfont size=-1Artis is a growth-oriented breal estate/b investment trust focused exclusively on commercial properties located in primary and growing secondary markets in b.../b/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/9-1fd=Rurl=http://businessmirror.com.ph/index.php%3Foption%3Dcom_content%26view%3Darticle%26id%3D2192:amid-global-economic-slowdown-investors-are-well-advised-to-train-their-sights-on-real-estate-%26catid%3D47:propertiescid=1272287796ei=LVolSfi9NY3I9AT636G-AQusg=AFQjCNEcetXGEC-yylsHGPclBVx9_AJBdg‘Amid global economic slowdown, investors are well-advised to b.../b/a font size=-1 color=#6f6f6fnobrBusiness Mirror/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/9-2fd=Rurl=http://www.newswire.ca/en/releases/archive/November2008/19/c2246.htmlcid=1272287796ei=LVolSfi9NY3I9AT636G-AQusg=AFQjCNE3LrTLaz1b_1MVn9X8kqVeZ_QzIwCrombie REIT announces monthly distribution/a font size=-1 color=#6f6f6fnobrCanada NewsWire (press release)/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/9-3fd=Rurl=http://www.foxbusiness.com/story/markets/industries/finance/investors-real-estate-trust-announces-increase-regular-quarterly-common-share-1154743513/cid=1272287796ei=LVolSfi9NY3I9AT636G-AQusg=AFQjCNFMBK-A6VSLEEOgIw7y_19JsAdSFgInvestors bReal Estate/b Trust Announces Increase in Regular b.../b/a font size=-1 color=#6f6f6fnobrFOXBusiness/nobr/font/fontbrfont size=-1 class=pa href=http://news.google.com/news/url?sa=Tct=us/9-4fd=Rurl=http://www.foxbusiness.com/story/markets/industries/finance/holloway-lodging-real-estate-investment-trust-announces-monthly-distribution-1482787386/cid=1272287796ei=LVolSfi9NY3I9AT636G-AQusg=AFQjCNH5ateLQl47rk40DpHT1b3GmZJsdAnobrFOXBusiness/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1272287796hl=ennobrall 24 news articles/nobr/a/font/div/font/td/tr/table

Real-Estate - Google News

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